Faults in your SEO and How to rectify them

You might have tried various techniques for bettering your chances of landing on the good books of popular search engines. But in that process, have you left out some measures, or are you misusing certain methods? Lets see,

Misuse of Meta Description

Under the purview of the word Misuse, I would also include, not using the Meta Description at all. Basically Meta-Description is a short summary of your website which is shown below the link shown on the search engine list. Another good use of subconscious reasoning of users, when the users look for something, they would look for keywords within the Meta-Description, to ensure that they have what they’re looking for.

Keywordless URL or Title

The first thing a cautious or a paranoid visitor will look for, before left clicking on the blue link is, if the title shown, contains some words which the user searched for, meaning when You search for bouquets and you get a list of websites with title named as “best flowers” or “beautiful flowers”, You’ll subconsciously search for something with the word “bouquets”, even if it is something like, “bouquets for you”.
Regarding URL, search bots usually have unhealthy attraction towards URLs containing the keywords. So, a website would enjoy higher preference if its URL is of something like, “www.buybouquets.com”. So never leave out such small things just because you don’t care. If you do not care, then you should not have cared about, higher listings in the Search Engine listings.

Not going for a single keyword for a page

It is a time tested principle of looking and targeting for a single keyword for a single page, If you’re a blogger, Target for a single keyword and write your article accordingly. When you target a single keyword for an article, the search engine bot, which crawls through your website, would place your article above others who use generic name. For Example, you’re writing an article on Search Engine Optimization Techniques, then use “Search Engine Optimization Techniques” or SEOT. Do not use the keyword as SEO, It creates confusion for the Search Engine as well as the End user.

Eccentric Use of Links

People often make this mistake, one of the most common mistakes for beginners. If you’re a pro Blogger, then you must have a large number of posts and articles written before the present post. So what is the harm in linking them back to your article based on relevance? But where is the eccentric use? It is the abnormal number of links in articles. One article contains as much as 20 links and another does not have any? I don’t know about you but, the situation seems to be as an illegal use of hyperlinks to the web crawlers. The search engine will cut points from your website, deeming your website as one which uses Black Hat SEO Techniques. So, use links effectively, and spread them uniformly in all your articles.

No Diverse Backlinks

Getting backlinks is not that difficult, there are many ways to get a link of your website, displayed on the webpage of another, but when a single webpage is worshiping your endeavors, the situation becomes suspicious in the eyes of search engines. The obvious question comes up, “Why is the A page so obsessed with the website B? Is the page A independent or just created by the website B’s owner to gather links?” Now such questions are meaningless for social networks, but you understand my point. So try to gather as many links you can but without looking like a cyber criminal.

Misuse of Keywords

Keywords as you know them are the building blocks of SEO, The only thing keeping you from potential swarm of visitors. Choose you keywords right and you’ll be handsomely rewarded, choose it wrong and well you’ll be tagged, “forever alone”. Just as explained above, wrong choice of keywords will confuse the end users as well as the search engines. If you’re a bouquet specialist, then use the keyword bouquet and don’t use flowers. If you use both, then even the search engines will scratch their heads, ‘Where should we put him, under flowers or bouquets?’

SEO Tips and Tricks for eCommerce Websites


The competition for getting your eCommerce website rank high is becoming increasingly tougher. With Amazon gained such popularity, it has become arduous to get noticed in eCommerce market. Google aspires to be the sole associate on the web and so, this giant search engine is removing those commercial sites, which lacks in quality and useful content. Now the search engine focuses more on content and not just products.

The eCommerce website has several inbuilt features like, shallow copy, large product catalog and duplicate content. This makes it more difficult to achieve high Google ranking. In order to get a good visibility on web among competitors, a good SEO practice is necessary. This will aid your eCommerce website to get a hold against the giant search engine i.e. Google. The more heat you pay to the consequences of search, more benefits you can get from it. However, what Google algorithm has in it is still a big mystery. We can just follow the SEO tricks and tips to get ourselves ranked high in search result.

SEO Tips for eCommerce Websites


Do you think you have best SEO services for your eCommerce website? Read down and check does your service cover these mentioned parameters or not, and for those who are new to SEO can easily take the leverage of these tips to get oneself ranked high in search engine.

Panda Means a Lot!

With the latest update made by Google and the emergence of Google’s Panda, now quality content is mandatory for eCommerce websites. The content has to be unique and useful for the customers. Panda always look for those websites, which show ignorance to the parameters like, user experience, page layout, bounce rate, website-time and site traffic, and kick them off from Google Search Results.

The quality images of your products with effective description will certainly lead your website’s rank. With this, if you include some customer-interaction practice of allowing users to give feedback or reviews about your product, you can get small quality content at very little cost. And, there is the possibility that the content of current customers can match up to the search query of potential customer. Hence, this can drive more traffic to your website.

META tags and Relevant Keywords

The META tags are the effective way to provide the information about the specific page on your website. These HTML tags should not more than 155 characters. This is the short and strong description of your webpage incorporating the most important keywords. Utilizing META keywords in your writings will fuel your traffic by landing various web searchers on your website. Before writing the descriptions, make the list of the targeted keywords that you are going to use in your content. So, use these META tags and relevant keywords for experiencing the better search results on Google.

Put What Is Hot

Placing all your products in the front of users at once is not a good SEO practice for an eCommerce website owner. Highlighting your featured and famous products is what comes under ideal SEO practice. You can use 70-30 rule here. Give priority to those products, which is the gemstone of your products’ category. Display those items, which are attractive and eye-catching.

Focus heavily on marketing the hot products instead of every single product. And, make sure that you link these product pages to your homepage. Implementing these will allure more customers to your website, which in turn will bring traffic. You know how it works- once the product is seen and appreciated by a customer, then his friends, relative and their friends and relative and so on will visit your website.

Are your Products hot?

If in spite of performing above-mentioned SEO tips your traffic is not translating into conversion, then there is seriously something wrong with your products. May be your products are not good enough to lap handsome customers. May be you are placing the products, which lacks quality in terms of look and color-combinations. May be you are not able to understand customers need and highlighting the obsolete items.

Hence, check for your website’s product quality. If the quality and appearance of your store is not up to date, the traffic that you scored is useless. So, focus on rendering quality products with interesting content. Best way to do this is check out for your competitor’s website and get some ideas.

Use Google

As Google is where you want to rank high, take the advantages of the various extensions that it offers. Use Google Adwords for leveraging its offerings like- mobile targeting, retargeting, enhanced extensions & site links, and the Google merchant tie-in. Be the first among your competitor to take the advantages of a cheaper cost-per-click feature. You can personalize this Adword according to your needs.

With the rebooting of Google Base into Google Merchant Center, site owners can easily take this advantage to upload their product’s feeds. This will help in easy detection of your product in Google Product Search result. You can also link the same feeds to your Google Adword account to get good SERP real estate with Product Ads.

Although these practice are famous and well used by SEO professionals but caution! As I said the Google algorithm is still an unknown mystery, hence, at any point it can be changed. So, for them who only depend on one channel, are more liable to experience the downfall in both revenue and visitors. Smart retailers will always have a back plan with multiple channels that maximizes the growth and returns and minimize the impact of Google changes. Hence, use these tips and have superior online recognition.

How to Make Money with Google Adsense

s Making money with Google Adsense is one often one of the first methods of making money online discovered by work-at-home hopefuls. Unfortunately, there are lots of misconceptions in the blogosphere as to how to make the most money with Google Adsense. Like with most other areas of income generation, slow and steady wins the race. Read the quick guide to Google Adsense below to learn the basics of making money with this popular program.

Careful niche and keyword selection is quite possibly the most important aspect of making money with Google Adsense. With proper selection of both niche and keywords, you’ll be able to choose to choose a topic with low competition and a fair payout for each keyword. A profitable niche doesn’t necessarily mean having keywords with a high cost per click (CPC). Often times, you’ll be able to make more money in a niche with keywords with a CPC of less than $1 as the market will be wide open and you will therefore be likely to receive more traffic and a higher Click through rate (CTR).

Content Creation

Once you’ve selected your niche and target keywords, the next step is to focus on content creation. The more quality, targeted content you place on your website, the more visitors and ad clicks you’ll have. Avoid creating keyword-stuffed content. The search engines will be likely to identify your website as spam and you may be blacklisted and blocked from appearing in the search result pages.

Ideal keyword density is an aggressively argued subject. However, most bloggers agree that a maximum density of 2% is ideal. It’s normal to make very little or no money in the beginning of your journey. But as your domain name ages and the amount of quality, optimized content on your blog increases, earnings will naturally increase. Of course, you can help your earnings along by attracting visitors to your site.

Many bloggers are surprised by how difficult it is to continuously write quality content. If you’re in this camp of bloggers, consider hiring an affordable and skilled freelance writer to ramp up your content creation. This is the true form of creating passive income. But of course, many hopefuls simply don’t have the money to pursue this option; therefore they must create the content themselves.

Ad Placement

In order to avoid seeming like a spam site, it’s important to carefully select your ad placement. Generally, just one ad above the fold, one large ad on the sidebar and another on the footer is enough to generate revenue. This prevents your audience as well as Google from being turned off by the amount of ads. Every site is different, however, and you’ll have to experiment with the ad placement and ad types in order to find what gives you the highest CTR.

Promoting your Blog

Blog promotion is vital in your pursuit to make money with Google Adsense. Social media is often the go-to promotion tactic for good reason – it works. It helps your fans and people that have shown an interest in keeping up with your content be reminded of your blog each time you update your social networking accounts. Every blog should be on the main social media channels, such as Pinterest, Facebook, Twitter and Google Plus.

SEO is the most important promotion tactic. If you are inserting keywords into your content naturally, you’ll be started in the right direction in regards to SEO. Another vital component of SEO is having quality backlinks that point to your site. In the past, simply submitting an article to a subpar article directory was enough to get backlinks that were “good enough.” Nowadays, guest posting is the go-to way to ensure that you are receiving quality backlinks.

If your niche lends itself to podcasts and webinars, this can be an effective way of building a loyal following. However, unless your blog takes an authoritative, coaching direction, it will be difficult to gain followers through these mediums. However, blogs that focus on teaching the ins and outs of a specific niche are likely to succeed with podcasts and webinars.

Making money with Google Adsense isn’t necessarily difficult, but it does require hard work. Your success is paved by the quality of research you perform long before even publishing your first post or purchasing your domain name. Posting quality content on a consistent basis and marketing your blog in creative and proven ways is the second part of the recipe to making money with Google Adsense.

Promoting Your Website


There’s a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you’ll be your own boss. You’re work from your home, while earning money on line. Isn’t this fun? But to successful, you’ll need to promote your website.
Make a comprehensive marketing plan that where you’ve clearly identified your markets and how to appeal to them. You’ll also need to work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders.

But remember – you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.
To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won’t buy. Your promotional efforts will be a total waste.

Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.

Third element – internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it’s at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.

So how do you promote your website?

Website designKeep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.


Optimizing your website for search engine rankings

Make it a point to submit your website to two of the most popular and heavily used crawler based search engines – Yahoo and Google. If your promotional budget is small, make sure it’s keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.

Submit your website to directories. This is free; and many seo experts say you’ll dramatically increase your chances of appearing at the top of the search engine results. Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters.

Do swap links with other websites. Only after, you’ve researched their websites to see if you’re a fit for each other. Some will refuse to swap links, but don’t let it throw you. Just keep trying.


Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so. Lastly – write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you’ll get the traffic you need, because of the promotional efforts you’ve done.

SEO Tool: Free Monitor for Google

Free Monitor for Google

Free Monitor for Google


Free Monitor for Google is a free Google keyword rankings monitoring software designed for SEO Experts / SEO specialists and webmasters. Google Monitor works by sending a query to Google and shows you a position of your site by your target keywords. It keeps statistics of domain URLs you entered and its respective lists of keywords.

With it, you can find a position of your web site in Google for popular keywords and get more traffic from Google by focusing your SEO campaign efforts. You get to monitor your ranking position from your last query and get a list of competitors for your target keywords.

Here’s the download link: Free Monitor for Google

Benefits of SEO Services


SEO (Search engine optimization) for promoting your business on the internet. Some benefits of SEO services to your business, product, or services.
Perspective (Global / Regional)
Targeted Traffic
Increase Visibility
High ROI (Return on Investment)
Long term positioning
Measurable results

The benefit of SEO services have some brief description given below

1- The most important benefit of SEO (Search Engine Optimization) it’s help you to gain an online presence of your business.
2- Other benefits of SEO include your business benefits sales and investments returns.The SEO Services are mostly cost effective they can helpful in divert traffic from search engines.

3- Your business and services gets online reorganization if it’s comes in the first page showing by search engines.
4- More and more people take the help of search engines when they are interested to know or purchase a product or services provides by you.
5- Your site is listed by search engines also increase your (product or services) creditability.
6- SEO (Search Engine Optimization) enables your website to rank higher in search engines (Google, Yahoo, MSN, and Alta Vista) which increase your business, return and investments.
7- One of the benefits of SEO services is that it offers a client-focused.


Best SEO Services will help you with your Online Business

According to me, what makes an online business successful is a website that has a good number of visitors coming to it. For this, you can take the help of the Seo web services. Infinite visitors clearly mean more chances of getting sales. A good SEO service provider will help you gain an excellent position in the results pages of the major search engines. Better ranking means more visibility, which draws more visitors. There are certain tools related to search engine optimization which will help in promoting your website online. The competition is getting more and more difficult when it comes to online businesses and websites. There have been instances in the past wherein some good companies and products could not stay in the race, as they did not have enough visibility on the Internet.


I believe the Seo web services. can make a big difference. Most of the people spend too much money in making a website. However, they pay little attention toward making it more visible, being unaware of the fact that the visibility is the main difference between a successful and a not so successful business online. By hiring a good SEO service provider you can get yourself noticed better on the Internet. This is how most of my friends run their successful online businesses. It is vital to make sure that the search engine optimization service provider you are hiring are professionals and know what they are doing. Also, be sure you do not invest too much money into it in the beginning itself.

Search engine optimization tips

AThumbnail image for The Path to SEO Successs a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your web site in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of effort to ‘convince’ them that your web site or page deserves one of the top spots.

Nevertheless, there are certain rules you can follow to optimize your web site and provide the bots with the necessary signals.  While the web is floated with SEO tips and advice these are explained in a theoretical level and not how they can be applied in practice. In my opinion, this is why most web site owners are confused and they either give up with SEO or simply do not get the expected results.

Our guide includes SEO advice that works. I have tested this strategy over the years on a number of web sites with remarkable results. Of course there are many other things you can do to help your web site achieve better rankings but the tips presented below can give you a solid and reliable framework that is 100% safe (i.e. you don’t take any risks) and above all it works.

In addition, along with the tips I have added real examples from two clients web sites (both are less than 1 year old), that I’ve been doing SEO work, to help you understand how to apply the guidelines on your own web site or blog.

1. Page Titles and description

Page titles

Page titles are a very important aspect of SEO and this is why it is first on the list. My findings the last couple of months show that page titles are more important than ever especially for Google SEO. Exact page titles for low volume keywords can give you a competitive advantage in search results but this is something I will discuss in another post. For now the most important characteristics of a page title are:

* Each page needs to have a unique page title that accurately describes the page’s content.
* Be brief and descriptive.
* Help the user understand what the page is about

Home page title: The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

page titles demo for best SEO


A page’s description meta tag is also very important. It gives users, Google and other search engines a summary of what the page is about. Google may choose to show what you type in the description as a snippets for your page or may decide to use a part of your page’s content. In other words it does not mean that what you write in the description will show in the snippet. The guidelines for writing a good description are:

* Always provide a unique description for all pages, post, products of your website.
* Keep the size between 150-160 characters.
* Avoid repeating the title in the description
* Don’t add too many keywords
* Try to use the description as a way to ‘advertise’ your page to the reader so that they click on your title and visit the page.

2. Permanent link structure

The permanent link structure is a term used to describe the format of URLS for pages (categories/tags) or individual posts of a web site. It is shown in the browser address bar and in the search results.

Example of good optimized URL Structure

Guidelines for optimized link structure

* Make Urls simple and easy to understand for search engines and users
* Use hyphens ‘ – ‘ to separate the words that make up a url
* Avoid lengthy Urls with unnecessary information
* Use words that describe what the page is about but avoid keyword stuffing

Examples of BAD url structures




Examples of GOOD url structures



3. Breadcrumb

Make sure that you have a breadcrumb in all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using WordPress there are many free plugins to create a breadcrumb.

Breadcrumb sample
 4. Internal links

When we talk about internal links we mean links in a page that point to other pages within the web site i.e. not external links. In the example below when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the web site to find out more information on how to increase the intensity of an exercise.

Example of internal links
Internal linking is a very important factor for web site SEO but still many web site owners are not using it correctly. The rules to follow for internal links are simple:

* Link related articles together either by using keyword anchor text or by using the full article title
* Make sure that the links are useful both for the user and easy to understand by search engines.
* Don’t make links for search engines only. An internal link should help the user navigate the site better.
* Do not use terms like ‘click here’ or ‘[..]’ for internal linking.
* Don’t overdo it. 4-5 internal links per page are enough (create more if really necessary)

Don’t always link old posts from new posts but every couple of weeks go back and link newer posts from older posts. It’s not an easy task to do especially if you have a lot of posts but it’s a very valuable tool for on-site SEO.

5. Text formatting and the use of H1, H2 and H3

Don’t just publish text on your web site without first doing some basic formatting. This is not good for the user experience and works against your SEO efforts. General guidelines for formatting a post or page on your web site:

* Use H1 tags for the title of your post
* Use H2 tags for the main headings of your post.
* Use BOLD and Italics to draw users attention
* Don’t use H2 tags for all your headings
* Write small paragraphs
* Use a font size that is easy to read

When formatting your posts always have in mind the user experience. Can the user identify the main sections of your post (H2 tags) just by looking at the page? Is the text easy to read even on other devices (Apple Ipads, Android tablets etc)?

page formatting for seo
6. The 404 Page

SEO is about improving the user experience and a proper 404 page contributes to that goal. The 404 page is the page shown when a user is looking for a page on your site that doesn’t exist or mistypes a URL or follows a broken link. When the 404 page is not configured looks like this:

404 default page
This is not useful for the user and negatively impacts the user experience.

A properly configured 404 page should:

* Give some info to the user of what happened rather than displaying “Not found”
* Have a design consistent with the rest of the website
* Give options to the user to navigate to other pages of the site.

If you are using a professional theme (like Thesis), it takes care of the 404 page. This is how my 404 page looks like:

Custom 404 page
7. Image Optimization

Images are sometimes necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response. Especially after the success of Pinterest many webmasters started using more images in their posts. If you do decide to use images, mind the following:

* Use Alt Text to describe the image. You can add keywords but don’t overdo it.
* Use keywords in image filenames (separated with dashes). Avoid using filenames like image1.jpg or person1.jpg. Instead use meaningful names with dashes. For example woman-working-out.jpg
* Keep all image files in a dedicated folder in your site i.e. www.mydomain.com/images/
* Optimize the image size. The smaller the size of the image (in KB) the faster is your web site. You can use this free tool from Yahoo to make your image size smaller without losing the quality.

8. Page Speed

Google has many times said that page speed is a ranking factor and yet many webmasters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way. It is certain that page speed (as a ranking factor) will gain more importance in the next couple of years.

Fast web sites improve the user experience and it is a factor to encourage the visitor to come again. In addition, a web site that loads in less than 8 seconds is more likely to:

* Rank better in search results
* Get more page visits per user
* Get more conversions

How to tackle the page speed problem?

* Remove any unnecessary plug-ins (if you are using WordPress) or java script from the pages.
* Optimize the size of your images
* Use a caching service or plug-in (I use WP Super cache and W3Total Cache).
* Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.
* Go to Google Page Speed Service  to analyze your web site and get performance recommendations.
* If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front
I know that tackling issues related to performance is a technical issue and sometimes it’s not easy for the average user to identify and solve the problems. Nevertheless it is a very important factor for SEO and should not be neglected. If you can identify that your web site has performance issues you can either hire a developer through odesk.com for example, or hire me to help you out.

9. Google authorship

What is Google authorship status?

It’s a way to bind your content with your Google+ profile. When you do that successfully your picture appears in the Google search results next to your content (see example with my picture above)

How Google authorship status relates to Search Engine Optimization?

* It improves the credibility of a web site in both the minds of users and search engines.
* Studies have shown that more people are likely to click a link from the search results if the author is verified.
* You increase the chances of getting natural links (people are more likely to link to your web site or page if you are verified).
* There is also a confirmed hidden benefit from authorship status which gives you additional listings in the SERPS.

10. Mobile friendly web sites

A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.

I am sure that if you have a look at your analytics data you will see a good percentage of your daily visits coming from mobile. In the example demonstrated below, almost 30% of the traffic is from mobile with Apple products (iPhone, iPod and iPad) being on the top positions.

mobile visits statistics
It’s not in the scope of this post to go in detail into mobile SEO but there some simple steps to follow to ensure that you web site is mobile friendly.

* First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.
* A mobile friendly web site is optimized for viewing on the mobile browser (i.e. Chrome on android or Safari on iPhone).  A native android (iPhone or Windows Mobile app) is an application that can be downloaded from the mobile markets (Google Play or Apple Store). I will cover this with more details in another post but for SEO purposes you must provide a mobile friendly version for your users coming through mobile browsers.
* The easiest way to create a mobile friendly web site is to use a plugin (if you are using WordPress) or a service (there are free and paid) which will optimize your web site for mobiles.
* I personally use wp-touch pro for all my websites but there are many others. Read this guide from Google for more information and resources.

11.  User Sitemap

A sitemap is a list of all posts/pages of your web site.  You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier. It is recommended to place a link to your user sitemap from the main menu.

XML Sitemap (for search engines)

Depending on your blogging platform you can use plugins to create and update your web site’s sitemap. When viewed in the browser it looks like this:
Example of XML Sitemap

 HTML Sitemap (for Users)

The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:

HTML Sitemap exampe
 12. Content is still king

In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.

What is good content?

When people search on Google, Yahoo or Bing they are essentially looking for answer to a question. Good content is post or page that answers this question.

How do I know if my content is good?

There are two simple ways to understand if your content is useful. First you can check your analytics and especially the time spend on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.). This is actually a very good way to understand what user’s want and what type of content to provide in your web site or blog. (I will discuss in a different post how to promote your web site on social media).

How to write good content?

There is no simple answer to this question but the following guidelines can put you in the correct direction:
* Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.
* Check your text for typos, spelling and grammar mistakes.
* Format your text (as explained in Tip 8 above)
* Provide links within your content (where appropriate) to other pages on your site (or other sites) to get more information.
* Include references from established research or studies (where appropriate) to prove that what you are saying or suggesting is correct.

Quantity VS Quality

Many people often ask me “How long (in words) should I make my posts?” You should understand that there is no single answer that fits all purposes. It greatly depends on the type of post and topic. For example the post you are reading now is more than 4000 words because it is a vast topic. In order to explain someone the basic rules of SEO I had to make the post that long.

If for example you are writing about the benefits of black chocolate then surely you won’t have to write that much. This is exactly where quantity vs. quality comes into place. It’s better to write a quality post without counting words rather than a long unfriendly post for the sake of providing more word count.

Google’s official view about content length is very clear: Short content can be useful and rank well.

What does Google consider good content?

A couple of weeks after the release of Penguin Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

13. Fresh Content

Having fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your web site more often.

This is true when you really have something new to say about the niche or topic your covering. Avoid publishing pages with similar content just for the sake of updating your web site or blog.

14. Check your external links

External links (links in your web site pointing to other sites) are important for SEO. In general ensure that:

* You are not linking to spam web sites or web sites with inappropriate content
* You have no broken links i.e. links to web sites or pages that no longer exist (you can use xenu – a free tool to analyze your external links).
* You are not in any way selling or exchanging links
* Any links in your comments section carry the nofollow directive

15. Webmaster tools and Analytics

Google and Bing have what is called webmaster tools. This is the place to register and submit your web site to their index. After submission you can visit the webmaster central and get valuable information about your web site.

Although this is not directly related to SEO when you submit your web site to Google webmaster tools and Bing webmaster tools you gain a number of advantages:

* It’s a way to tell search engines about your web site (by submitting your sitemap)
* It’s a way to get feedback on the number of pages indexed
* It’s a way to get notified about potential problems i.e. access issues that restrict web sites from crawling your content
* You can see the number of incoming and internal links.

Also, it is very important to use Google Analytics (or any other traffic analysis tool) to:

* Find out how visitors find your web site (direct visits, search, referrals etc)
* How much time they spend on your pages (and on which pages)
* What keywords they used
* How many pages they view per visit

I have followed all the above tips, now what?

Once you have optimized your web site for SEO by following ALL of the above guidelines and next steps are:

* Concentrate on improving your web site by (proving more content, whether it’s new product info, articles, services – or whatever you are trying to achieve)
* Promote your web site using techniques that work and above all are safe. If you fail with your SEO optimization your web site may not be running on it’s full potential but if you follow wrong promotion techniques you increase the risk of getting a penalty and completely destroy your efforts.

How important is seo in internet marketing ?

Online marketing is playing a vital role in success of online businesses. There may someone offers great services or products but without internet marketing in a proper direction it is very difficult to achieving the objectives of online business including targeted audience and sales conversions.

Software Development

Internet marketing exists by offering tastes of online marketing like email marketing, PPC, banner ads affiliate advertising, and SEO. Growth of internet audience ensures the need of online marketing by providing online shopping convenience. Through internet marketing you can easily attract your business customers towards your website. This is the point which leads us into the field of search engine optimization. Online marketing is a broad field where as SEO is part of overall internet marketing. It now becomes necessity for online business to promote business worth in front of their customers through SEO. Even now it becomes a part of any web page design company to provide SEO services as well.

Search engine optimization is an art of improving website ranking on different search engines. It is made possible by search engine optimizers to bring quality of traffic towards a website by providing quality of content in different shapes like text, images etc. They implement their strategy according to their targeted market. Another one of the main factor they keep in mind to rank up a website is the relevancy it means relevant services or products should be offered to relevant people that ensures the goals conversions.

SEO influence marketers by touching some key areas of interests like creating awareness in customers about products and services most favorably convert visitors into confirmed customers which is the intention of each and every business owner to get targeted buyers.

SEO further works in to two streams called on-page optimization and off-page optimization. Most of the custom web design companies take full advantage of SEO in designing custom web solutions according to SEO trends to take advantage of on-page optimization. Keeping the importance of SEO most of the internet marketing companies make their strategy according to their SEO plan that again reflects the importance of SEO in online marketing. But the thing that should be remembered in order to remain safe from huge losses is strictly avoiding unplanned SEO campaign. Unplanned SEO can result in wasted resources as well as unrelated audience.