Benefits of SEO Services

 

SEO (Search engine optimization) for promoting your business on the internet. Some benefits of SEO services to your business, product, or services.
Perspective (Global / Regional)
Targeted Traffic
Increase Visibility
High ROI (Return on Investment)
Long term positioning
Cost-effective
Flexibility
Measurable results

The benefit of SEO services have some brief description given below

1- The most important benefit of SEO (Search Engine Optimization) it’s help you to gain an online presence of your business.
2- Other benefits of SEO include your business benefits sales and investments returns.The SEO Services are mostly cost effective they can helpful in divert traffic from search engines.

3- Your business and services gets online reorganization if it’s comes in the first page showing by search engines.
4- More and more people take the help of search engines when they are interested to know or purchase a product or services provides by you.
5- Your site is listed by search engines also increase your (product or services) creditability.
6- SEO (Search Engine Optimization) enables your website to rank higher in search engines (Google, Yahoo, MSN, and Alta Vista) which increase your business, return and investments.
7- One of the benefits of SEO services is that it offers a client-focused.

 

Best SEO Services will help you with your Online Business

According to me, what makes an online business successful is a website that has a good number of visitors coming to it. For this, you can take the help of the Seo web services. Infinite visitors clearly mean more chances of getting sales. A good SEO service provider will help you gain an excellent position in the results pages of the major search engines. Better ranking means more visibility, which draws more visitors. There are certain tools related to search engine optimization which will help in promoting your website online. The competition is getting more and more difficult when it comes to online businesses and websites. There have been instances in the past wherein some good companies and products could not stay in the race, as they did not have enough visibility on the Internet.

seo

I believe the Seo web services. can make a big difference. Most of the people spend too much money in making a website. However, they pay little attention toward making it more visible, being unaware of the fact that the visibility is the main difference between a successful and a not so successful business online. By hiring a good SEO service provider you can get yourself noticed better on the Internet. This is how most of my friends run their successful online businesses. It is vital to make sure that the search engine optimization service provider you are hiring are professionals and know what they are doing. Also, be sure you do not invest too much money into it in the beginning itself.

Search engine optimization tips

AThumbnail image for The Path to SEO Successs a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your web site in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of effort to ‘convince’ them that your web site or page deserves one of the top spots.

Nevertheless, there are certain rules you can follow to optimize your web site and provide the bots with the necessary signals.  While the web is floated with SEO tips and advice these are explained in a theoretical level and not how they can be applied in practice. In my opinion, this is why most web site owners are confused and they either give up with SEO or simply do not get the expected results.

Our guide includes SEO advice that works. I have tested this strategy over the years on a number of web sites with remarkable results. Of course there are many other things you can do to help your web site achieve better rankings but the tips presented below can give you a solid and reliable framework that is 100% safe (i.e. you don’t take any risks) and above all it works.

In addition, along with the tips I have added real examples from two clients web sites (both are less than 1 year old), that I’ve been doing SEO work, to help you understand how to apply the guidelines on your own web site or blog.

1. Page Titles and description

Page titles

Page titles are a very important aspect of SEO and this is why it is first on the list. My findings the last couple of months show that page titles are more important than ever especially for Google SEO. Exact page titles for low volume keywords can give you a competitive advantage in search results but this is something I will discuss in another post. For now the most important characteristics of a page title are:

* Each page needs to have a unique page title that accurately describes the page’s content.
* Be brief and descriptive.
* Help the user understand what the page is about

Home page title: The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

page titles demo for best SEO

Description

A page’s description meta tag is also very important. It gives users, Google and other search engines a summary of what the page is about. Google may choose to show what you type in the description as a snippets for your page or may decide to use a part of your page’s content. In other words it does not mean that what you write in the description will show in the snippet. The guidelines for writing a good description are:

* Always provide a unique description for all pages, post, products of your website.
* Keep the size between 150-160 characters.
* Avoid repeating the title in the description
* Don’t add too many keywords
* Try to use the description as a way to ‘advertise’ your page to the reader so that they click on your title and visit the page.

2. Permanent link structure

The permanent link structure is a term used to describe the format of URLS for pages (categories/tags) or individual posts of a web site. It is shown in the browser address bar and in the search results.

Example of good optimized URL Structure

Guidelines for optimized link structure

* Make Urls simple and easy to understand for search engines and users
* Use hyphens ‘ – ‘ to separate the words that make up a url
* Avoid lengthy Urls with unnecessary information
* Use words that describe what the page is about but avoid keyword stuffing

Examples of BAD url structures

http://www.example.com/UK/123213/5005.html

http://www.example.com/socialmedianews

http://www.example.com/id=7&sort=A&action=70

Examples of GOOD url structures

http://www.example.com/social-media-news

http://www.example.com/2002/12/social-media-news

3. Breadcrumb

Make sure that you have a breadcrumb in all your internal pages. A breadcrumb is a set of links at the top of the page that aid navigation.  If you are using WordPress there are many free plugins to create a breadcrumb.

Breadcrumb sample
 4. Internal links

When we talk about internal links we mean links in a page that point to other pages within the web site i.e. not external links. In the example below when you click on the link with anchor “increase the intensity” you will be redirected to a page with-in the web site to find out more information on how to increase the intensity of an exercise.

Example of internal links
Internal linking is a very important factor for web site SEO but still many web site owners are not using it correctly. The rules to follow for internal links are simple:

* Link related articles together either by using keyword anchor text or by using the full article title
* Make sure that the links are useful both for the user and easy to understand by search engines.
* Don’t make links for search engines only. An internal link should help the user navigate the site better.
* Do not use terms like ‘click here’ or ‘[..]’ for internal linking.
* Don’t overdo it. 4-5 internal links per page are enough (create more if really necessary)

Don’t always link old posts from new posts but every couple of weeks go back and link newer posts from older posts. It’s not an easy task to do especially if you have a lot of posts but it’s a very valuable tool for on-site SEO.

5. Text formatting and the use of H1, H2 and H3

Don’t just publish text on your web site without first doing some basic formatting. This is not good for the user experience and works against your SEO efforts. General guidelines for formatting a post or page on your web site:

* Use H1 tags for the title of your post
* Use H2 tags for the main headings of your post.
* Use BOLD and Italics to draw users attention
* Don’t use H2 tags for all your headings
* Write small paragraphs
* Use a font size that is easy to read

When formatting your posts always have in mind the user experience. Can the user identify the main sections of your post (H2 tags) just by looking at the page? Is the text easy to read even on other devices (Apple Ipads, Android tablets etc)?

page formatting for seo
6. The 404 Page

SEO is about improving the user experience and a proper 404 page contributes to that goal. The 404 page is the page shown when a user is looking for a page on your site that doesn’t exist or mistypes a URL or follows a broken link. When the 404 page is not configured looks like this:

404 default page
This is not useful for the user and negatively impacts the user experience.

A properly configured 404 page should:

* Give some info to the user of what happened rather than displaying “Not found”
* Have a design consistent with the rest of the website
* Give options to the user to navigate to other pages of the site.

If you are using a professional theme (like Thesis), it takes care of the 404 page. This is how my 404 page looks like:

Custom 404 page
7. Image Optimization

Images are sometimes necessary to enhance the user experience but care should be taken not to create other side effects like problems with page load speed or slow response. Especially after the success of Pinterest many webmasters started using more images in their posts. If you do decide to use images, mind the following:

* Use Alt Text to describe the image. You can add keywords but don’t overdo it.
* Use keywords in image filenames (separated with dashes). Avoid using filenames like image1.jpg or person1.jpg. Instead use meaningful names with dashes. For example woman-working-out.jpg
* Keep all image files in a dedicated folder in your site i.e. www.mydomain.com/images/
* Optimize the image size. The smaller the size of the image (in KB) the faster is your web site. You can use this free tool from Yahoo to make your image size smaller without losing the quality.

8. Page Speed

Google has many times said that page speed is a ranking factor and yet many webmasters don’t optimize their web sites for speed. Their aim (Google’s) is to provide the searcher with the most accurate results in the fastest possible way. It is certain that page speed (as a ranking factor) will gain more importance in the next couple of years.

Fast web sites improve the user experience and it is a factor to encourage the visitor to come again. In addition, a web site that loads in less than 8 seconds is more likely to:

* Rank better in search results
* Get more page visits per user
* Get more conversions

How to tackle the page speed problem?

* Remove any unnecessary plug-ins (if you are using WordPress) or java script from the pages.
* Optimize the size of your images
* Use a caching service or plug-in (I use WP Super cache and W3Total Cache).
* Go to http://www.webpagetest.org/ and test how many seconds it takes for your pages to load from different locations, internet speed and browsers. The analysis report at the end will also tell you which components of your page take too long to load so that you can remove them.
* Go to Google Page Speed Service  to analyze your web site and get performance recommendations.
* If you have a lot of images on your site and you cannot improve performance with the recommendations given by the tools mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front
I know that tackling issues related to performance is a technical issue and sometimes it’s not easy for the average user to identify and solve the problems. Nevertheless it is a very important factor for SEO and should not be neglected. If you can identify that your web site has performance issues you can either hire a developer through odesk.com for example, or hire me to help you out.

9. Google authorship

What is Google authorship status?

It’s a way to bind your content with your Google+ profile. When you do that successfully your picture appears in the Google search results next to your content (see example with my picture above)

How Google authorship status relates to Search Engine Optimization?

* It improves the credibility of a web site in both the minds of users and search engines.
* Studies have shown that more people are likely to click a link from the search results if the author is verified.
* You increase the chances of getting natural links (people are more likely to link to your web site or page if you are verified).
* There is also a confirmed hidden benefit from authorship status which gives you additional listings in the SERPS.

10. Mobile friendly web sites

A significant number of searches performed each day are through mobile devices. Many studies over the last 6 months identified that the number of searches using smartphones is steadily increasing especially when it comes to making online purchases.

I am sure that if you have a look at your analytics data you will see a good percentage of your daily visits coming from mobile. In the example demonstrated below, almost 30% of the traffic is from mobile with Apple products (iPhone, iPod and iPad) being on the top positions.

mobile visits statistics
It’s not in the scope of this post to go in detail into mobile SEO but there some simple steps to follow to ensure that you web site is mobile friendly.

* First thing to do is understand the difference between a mobile friendly web site and a native Android, iPhone or Windows Mobile app. After talking with a number of webmasters I realized that many people fail with their mobile strategy because they do not understand this difference and because they have not yet realized the enormous potential of mobile markets.
* A mobile friendly web site is optimized for viewing on the mobile browser (i.e. Chrome on android or Safari on iPhone).  A native android (iPhone or Windows Mobile app) is an application that can be downloaded from the mobile markets (Google Play or Apple Store). I will cover this with more details in another post but for SEO purposes you must provide a mobile friendly version for your users coming through mobile browsers.
* The easiest way to create a mobile friendly web site is to use a plugin (if you are using WordPress) or a service (there are free and paid) which will optimize your web site for mobiles.
* I personally use wp-touch pro for all my websites but there are many others. Read this guide from Google for more information and resources.

11.  User Sitemap

A sitemap is a list of all posts/pages of your web site.  You need 2 types of sitemaps. First an xml sitemap to submit to Google, Bing and other search engines and second an html sitemap to help visitors find your content easier. It is recommended to place a link to your user sitemap from the main menu.

XML Sitemap (for search engines)

Depending on your blogging platform you can use plugins to create and update your web site’s sitemap. When viewed in the browser it looks like this:
Example of XML Sitemap

 HTML Sitemap (for Users)

The user sitemap should provide links to all (or to the most important pages of your site). It can also group posts by author, date, category etc. Its purpose is to help the user find information on your site easier and quicker. My user sitemap looks like this:

HTML Sitemap exampe
 12. Content is still king

In order for the above tips to work you need first and foremost to have good content on your web site. Content is still king and a web site with good, original, quality content can do better in the long run (with or without SEO) than a web site optimized in SEO but with not  so good content.

What is good content?

When people search on Google, Yahoo or Bing they are essentially looking for answer to a question. Good content is post or page that answers this question.

How do I know if my content is good?

There are two simple ways to understand if your content is useful. First you can check your analytics and especially the time spend on a page. A reader will stay longer on the page if the content is good and second the number of social media shares (Facebook likes, tweets etc.). This is actually a very good way to understand what user’s want and what type of content to provide in your web site or blog. (I will discuss in a different post how to promote your web site on social media).

How to write good content?

There is no simple answer to this question but the following guidelines can put you in the correct direction:
* Make sure that your content delivers what promised in the title. If for example your title is “How to lose 15 pounds of fat” make sure that your post provides an accurate description (or steps) that someone can follow to achieve the desired result.
* Check your text for typos, spelling and grammar mistakes.
* Format your text (as explained in Tip 8 above)
* Provide links within your content (where appropriate) to other pages on your site (or other sites) to get more information.
* Include references from established research or studies (where appropriate) to prove that what you are saying or suggesting is correct.

Quantity VS Quality

Many people often ask me “How long (in words) should I make my posts?” You should understand that there is no single answer that fits all purposes. It greatly depends on the type of post and topic. For example the post you are reading now is more than 4000 words because it is a vast topic. In order to explain someone the basic rules of SEO I had to make the post that long.

If for example you are writing about the benefits of black chocolate then surely you won’t have to write that much. This is exactly where quantity vs. quality comes into place. It’s better to write a quality post without counting words rather than a long unfriendly post for the sake of providing more word count.

Google’s official view about content length is very clear: Short content can be useful and rank well.

What does Google consider good content?

A couple of weeks after the release of Penguin Google published a set of criteria for accessing the quality of a web site. Among the suggested guidelines they included some questions to ask after you finish a post, to help you determine the quality of your work.

13. Fresh Content

Having fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your web site more often.

This is true when you really have something new to say about the niche or topic your covering. Avoid publishing pages with similar content just for the sake of updating your web site or blog.

14. Check your external links

External links (links in your web site pointing to other sites) are important for SEO. In general ensure that:

* You are not linking to spam web sites or web sites with inappropriate content
* You have no broken links i.e. links to web sites or pages that no longer exist (you can use xenu – a free tool to analyze your external links).
* You are not in any way selling or exchanging links
* Any links in your comments section carry the nofollow directive

15. Webmaster tools and Analytics

Google and Bing have what is called webmaster tools. This is the place to register and submit your web site to their index. After submission you can visit the webmaster central and get valuable information about your web site.

Although this is not directly related to SEO when you submit your web site to Google webmaster tools and Bing webmaster tools you gain a number of advantages:

* It’s a way to tell search engines about your web site (by submitting your sitemap)
* It’s a way to get feedback on the number of pages indexed
* It’s a way to get notified about potential problems i.e. access issues that restrict web sites from crawling your content
* You can see the number of incoming and internal links.

Also, it is very important to use Google Analytics (or any other traffic analysis tool) to:

* Find out how visitors find your web site (direct visits, search, referrals etc)
* How much time they spend on your pages (and on which pages)
* What keywords they used
* How many pages they view per visit

I have followed all the above tips, now what?

Once you have optimized your web site for SEO by following ALL of the above guidelines and next steps are:

* Concentrate on improving your web site by (proving more content, whether it’s new product info, articles, services – or whatever you are trying to achieve)
* Promote your web site using techniques that work and above all are safe. If you fail with your SEO optimization your web site may not be running on it’s full potential but if you follow wrong promotion techniques you increase the risk of getting a penalty and completely destroy your efforts.

How important is seo in internet marketing ?

Online marketing is playing a vital role in success of online businesses. There may someone offers great services or products but without internet marketing in a proper direction it is very difficult to achieving the objectives of online business including targeted audience and sales conversions.

Software Development

Internet marketing exists by offering tastes of online marketing like email marketing, PPC, banner ads affiliate advertising, and SEO. Growth of internet audience ensures the need of online marketing by providing online shopping convenience. Through internet marketing you can easily attract your business customers towards your website. This is the point which leads us into the field of search engine optimization. Online marketing is a broad field where as SEO is part of overall internet marketing. It now becomes necessity for online business to promote business worth in front of their customers through SEO. Even now it becomes a part of any web page design company to provide SEO services as well.

Search engine optimization is an art of improving website ranking on different search engines. It is made possible by search engine optimizers to bring quality of traffic towards a website by providing quality of content in different shapes like text, images etc. They implement their strategy according to their targeted market. Another one of the main factor they keep in mind to rank up a website is the relevancy it means relevant services or products should be offered to relevant people that ensures the goals conversions.

SEO influence marketers by touching some key areas of interests like creating awareness in customers about products and services most favorably convert visitors into confirmed customers which is the intention of each and every business owner to get targeted buyers.

SEO further works in to two streams called on-page optimization and off-page optimization. Most of the custom web design companies take full advantage of SEO in designing custom web solutions according to SEO trends to take advantage of on-page optimization. Keeping the importance of SEO most of the internet marketing companies make their strategy according to their SEO plan that again reflects the importance of SEO in online marketing. But the thing that should be remembered in order to remain safe from huge losses is strictly avoiding unplanned SEO campaign. Unplanned SEO can result in wasted resources as well as unrelated audience.

On-page Off-page Seo Optimization

Overview of Naples SEO

On-page Optimization Activities:

  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research
  • Density Analysis and Placement
  • Title & Meta Tags development
  • Site Structure Analysis
  • Web Designing Basics and WYSIWYG Editors
  • URL renaming/re-writing
  • Content Development Check
  • Brief Keyword Competition Review
  • H1, H2, H3 Tags
  • Anchor Text
  • Footer
  • Existing Web Content Optimization
  • HTML Validation
  • Creation of XML / HTML / ROR / Text Sitemaps
  • Submitting sites to Google and Yahoo Webmasters
  • Canonical / 404 Implementation
  • Google Sitemap Creation
  • Yahoo Sitemap Creation
  • Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management
  • Uploading and Managing Website through FTP Software Like Filezilla , Cute FTP , Core FTP etc
  • SEO Tools
  • Panda Update
  • Google Caffeine

Off Page Optimization Activities

  • Directory Submission
  • Dmoz Submission
  • Article submission
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business centre submissions
  • Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
  • Press Release Submission
  • Blog creation, weekly Postings and blog promotion
  • Blog Comment Posting
  • Creating of Favicons
  • Content editing & Content Rewriting
  • Direct Link Exchange / Direct Link Building
  • Press release news syndication
  • RSS ( Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting
  • Yahoo Answer Link Building
  • Linked in Link Building Strategies
  • Online Reputation Management
  • Group Creation and Management on Google and Yahoo
Related articles

What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is an other SEO tactic.seo