SEO Tips and Tricks for eCommerce Websites

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The competition for getting your eCommerce website rank high is becoming increasingly tougher. With Amazon gained such popularity, it has become arduous to get noticed in eCommerce market. Google aspires to be the sole associate on the web and so, this giant search engine is removing those commercial sites, which lacks in quality and useful content. Now the search engine focuses more on content and not just products.

The eCommerce website has several inbuilt features like, shallow copy, large product catalog and duplicate content. This makes it more difficult to achieve high Google ranking. In order to get a good visibility on web among competitors, a good SEO practice is necessary. This will aid your eCommerce website to get a hold against the giant search engine i.e. Google. The more heat you pay to the consequences of search, more benefits you can get from it. However, what Google algorithm has in it is still a big mystery. We can just follow the SEO tricks and tips to get ourselves ranked high in search result.

SEO Tips for eCommerce Websites

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Do you think you have best SEO services for your eCommerce website? Read down and check does your service cover these mentioned parameters or not, and for those who are new to SEO can easily take the leverage of these tips to get oneself ranked high in search engine.

Panda Means a Lot!

With the latest update made by Google and the emergence of Google’s Panda, now quality content is mandatory for eCommerce websites. The content has to be unique and useful for the customers. Panda always look for those websites, which show ignorance to the parameters like, user experience, page layout, bounce rate, website-time and site traffic, and kick them off from Google Search Results.

The quality images of your products with effective description will certainly lead your website’s rank. With this, if you include some customer-interaction practice of allowing users to give feedback or reviews about your product, you can get small quality content at very little cost. And, there is the possibility that the content of current customers can match up to the search query of potential customer. Hence, this can drive more traffic to your website.

META tags and Relevant Keywords

The META tags are the effective way to provide the information about the specific page on your website. These HTML tags should not more than 155 characters. This is the short and strong description of your webpage incorporating the most important keywords. Utilizing META keywords in your writings will fuel your traffic by landing various web searchers on your website. Before writing the descriptions, make the list of the targeted keywords that you are going to use in your content. So, use these META tags and relevant keywords for experiencing the better search results on Google.

Put What Is Hot

Placing all your products in the front of users at once is not a good SEO practice for an eCommerce website owner. Highlighting your featured and famous products is what comes under ideal SEO practice. You can use 70-30 rule here. Give priority to those products, which is the gemstone of your products’ category. Display those items, which are attractive and eye-catching.

Focus heavily on marketing the hot products instead of every single product. And, make sure that you link these product pages to your homepage. Implementing these will allure more customers to your website, which in turn will bring traffic. You know how it works- once the product is seen and appreciated by a customer, then his friends, relative and their friends and relative and so on will visit your website.

Are your Products hot?

If in spite of performing above-mentioned SEO tips your traffic is not translating into conversion, then there is seriously something wrong with your products. May be your products are not good enough to lap handsome customers. May be you are placing the products, which lacks quality in terms of look and color-combinations. May be you are not able to understand customers need and highlighting the obsolete items.

Hence, check for your website’s product quality. If the quality and appearance of your store is not up to date, the traffic that you scored is useless. So, focus on rendering quality products with interesting content. Best way to do this is check out for your competitor’s website and get some ideas.

Use Google

As Google is where you want to rank high, take the advantages of the various extensions that it offers. Use Google Adwords for leveraging its offerings like- mobile targeting, retargeting, enhanced extensions & site links, and the Google merchant tie-in. Be the first among your competitor to take the advantages of a cheaper cost-per-click feature. You can personalize this Adword according to your needs.

With the rebooting of Google Base into Google Merchant Center, site owners can easily take this advantage to upload their product’s feeds. This will help in easy detection of your product in Google Product Search result. You can also link the same feeds to your Google Adword account to get good SERP real estate with Product Ads.

Although these practice are famous and well used by SEO professionals but caution! As I said the Google algorithm is still an unknown mystery, hence, at any point it can be changed. So, for them who only depend on one channel, are more liable to experience the downfall in both revenue and visitors. Smart retailers will always have a back plan with multiple channels that maximizes the growth and returns and minimize the impact of Google changes. Hence, use these tips and have superior online recognition.

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How to Make Money with Google Adsense

s Making money with Google Adsense is one often one of the first methods of making money online discovered by work-at-home hopefuls. Unfortunately, there are lots of misconceptions in the blogosphere as to how to make the most money with Google Adsense. Like with most other areas of income generation, slow and steady wins the race. Read the quick guide to Google Adsense below to learn the basics of making money with this popular program.

Careful niche and keyword selection is quite possibly the most important aspect of making money with Google Adsense. With proper selection of both niche and keywords, you’ll be able to choose to choose a topic with low competition and a fair payout for each keyword. A profitable niche doesn’t necessarily mean having keywords with a high cost per click (CPC). Often times, you’ll be able to make more money in a niche with keywords with a CPC of less than $1 as the market will be wide open and you will therefore be likely to receive more traffic and a higher Click through rate (CTR).

Content Creation

Once you’ve selected your niche and target keywords, the next step is to focus on content creation. The more quality, targeted content you place on your website, the more visitors and ad clicks you’ll have. Avoid creating keyword-stuffed content. The search engines will be likely to identify your website as spam and you may be blacklisted and blocked from appearing in the search result pages.

Ideal keyword density is an aggressively argued subject. However, most bloggers agree that a maximum density of 2% is ideal. It’s normal to make very little or no money in the beginning of your journey. But as your domain name ages and the amount of quality, optimized content on your blog increases, earnings will naturally increase. Of course, you can help your earnings along by attracting visitors to your site.

Many bloggers are surprised by how difficult it is to continuously write quality content. If you’re in this camp of bloggers, consider hiring an affordable and skilled freelance writer to ramp up your content creation. This is the true form of creating passive income. But of course, many hopefuls simply don’t have the money to pursue this option; therefore they must create the content themselves.

Ad Placement

In order to avoid seeming like a spam site, it’s important to carefully select your ad placement. Generally, just one ad above the fold, one large ad on the sidebar and another on the footer is enough to generate revenue. This prevents your audience as well as Google from being turned off by the amount of ads. Every site is different, however, and you’ll have to experiment with the ad placement and ad types in order to find what gives you the highest CTR.

Promoting your Blog

Blog promotion is vital in your pursuit to make money with Google Adsense. Social media is often the go-to promotion tactic for good reason – it works. It helps your fans and people that have shown an interest in keeping up with your content be reminded of your blog each time you update your social networking accounts. Every blog should be on the main social media channels, such as Pinterest, Facebook, Twitter and Google Plus.

SEO is the most important promotion tactic. If you are inserting keywords into your content naturally, you’ll be started in the right direction in regards to SEO. Another vital component of SEO is having quality backlinks that point to your site. In the past, simply submitting an article to a subpar article directory was enough to get backlinks that were “good enough.” Nowadays, guest posting is the go-to way to ensure that you are receiving quality backlinks.

If your niche lends itself to podcasts and webinars, this can be an effective way of building a loyal following. However, unless your blog takes an authoritative, coaching direction, it will be difficult to gain followers through these mediums. However, blogs that focus on teaching the ins and outs of a specific niche are likely to succeed with podcasts and webinars.

Making money with Google Adsense isn’t necessarily difficult, but it does require hard work. Your success is paved by the quality of research you perform long before even publishing your first post or purchasing your domain name. Posting quality content on a consistent basis and marketing your blog in creative and proven ways is the second part of the recipe to making money with Google Adsense.

Promoting Your Website

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There’s a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you’ll be your own boss. You’re work from your home, while earning money on line. Isn’t this fun? But to successful, you’ll need to promote your website.
Make a comprehensive marketing plan that where you’ve clearly identified your markets and how to appeal to them. You’ll also need to work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders.

But remember – you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.
To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won’t buy. Your promotional efforts will be a total waste.

Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.

Third element – internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it’s at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.

So how do you promote your website?

Website designKeep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.

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Optimizing your website for search engine rankings

Make it a point to submit your website to two of the most popular and heavily used crawler based search engines – Yahoo and Google. If your promotional budget is small, make sure it’s keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.

Submit your website to directories. This is free; and many seo experts say you’ll dramatically increase your chances of appearing at the top of the search engine results. Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters.

Do swap links with other websites. Only after, you’ve researched their websites to see if you’re a fit for each other. Some will refuse to swap links, but don’t let it throw you. Just keep trying.

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Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so. Lastly – write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you’ll get the traffic you need, because of the promotional efforts you’ve done.

SEO Tool: Free Monitor for Google

Free Monitor for Google

Free Monitor for Google

 

Free Monitor for Google is a free Google keyword rankings monitoring software designed for SEO Experts / SEO specialists and webmasters. Google Monitor works by sending a query to Google and shows you a position of your site by your target keywords. It keeps statistics of domain URLs you entered and its respective lists of keywords.

With it, you can find a position of your web site in Google for popular keywords and get more traffic from Google by focusing your SEO campaign efforts. You get to monitor your ranking position from your last query and get a list of competitors for your target keywords.

Here’s the download link: Free Monitor for Google