You might have tried various techniques for bettering your chances of landing on the good books of popular search engines. But in that process, have you left out some measures, or are you misusing certain methods? Lets see,
Misuse of Meta Description
Under the purview of the word Misuse, I would also include, not using the Meta Description at all. Basically Meta-Description is a short summary of your website which is shown below the link shown on the search engine list. Another good use of subconscious reasoning of users, when the users look for something, they would look for keywords within the Meta-Description, to ensure that they have what they’re looking for.
Keywordless URL or Title
The first thing a cautious or a paranoid visitor will look for, before left clicking on the blue link is, if the title shown, contains some words which the user searched for, meaning when You search for bouquets and you get a list of websites with title named as “best flowers” or “beautiful flowers”, You’ll subconsciously search for something with the word “bouquets”, even if it is something like, “bouquets for you”.
Regarding URL, search bots usually have unhealthy attraction towards URLs containing the keywords. So, a website would enjoy higher preference if its URL is of something like, “www.buybouquets.com”. So never leave out such small things just because you don’t care. If you do not care, then you should not have cared about, higher listings in the Search Engine listings.
Not going for a single keyword for a page
It is a time tested principle of looking and targeting for a single keyword for a single page, If you’re a blogger, Target for a single keyword and write your article accordingly. When you target a single keyword for an article, the search engine bot, which crawls through your website, would place your article above others who use generic name. For Example, you’re writing an article on Search Engine Optimization Techniques, then use “Search Engine Optimization Techniques” or SEOT. Do not use the keyword as SEO, It creates confusion for the Search Engine as well as the End user.
Eccentric Use of Links
People often make this mistake, one of the most common mistakes for beginners. If you’re a pro Blogger, then you must have a large number of posts and articles written before the present post. So what is the harm in linking them back to your article based on relevance? But where is the eccentric use? It is the abnormal number of links in articles. One article contains as much as 20 links and another does not have any? I don’t know about you but, the situation seems to be as an illegal use of hyperlinks to the web crawlers. The search engine will cut points from your website, deeming your website as one which uses Black Hat SEO Techniques. So, use links effectively, and spread them uniformly in all your articles.
No Diverse Backlinks
Getting backlinks is not that difficult, there are many ways to get a link of your website, displayed on the webpage of another, but when a single webpage is worshiping your endeavors, the situation becomes suspicious in the eyes of search engines. The obvious question comes up, “Why is the A page so obsessed with the website B? Is the page A independent or just created by the website B’s owner to gather links?” Now such questions are meaningless for social networks, but you understand my point. So try to gather as many links you can but without looking like a cyber criminal.
Misuse of Keywords
Keywords as you know them are the building blocks of SEO, The only thing keeping you from potential swarm of visitors. Choose you keywords right and you’ll be handsomely rewarded, choose it wrong and well you’ll be tagged, “forever alone”. Just as explained above, wrong choice of keywords will confuse the end users as well as the search engines. If you’re a bouquet specialist, then use the keyword bouquet and don’t use flowers. If you use both, then even the search engines will scratch their heads, ‘Where should we put him, under flowers or bouquets?’